https://www.maceejo.com/old-work daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1583100817948-TC8BVMGW8LLVLOBAT534/HP_Thumbnail_Mockup_2.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581374610943-7H55DZLEXUIS3EPQKMRV/HP_Thumbnail_Mockup.png OLD work - Logos Guiding new organizers through the workshop planning process. Desktop app https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581375504663-A79PNJ190RVGLOXJSL22/Bon+Voyage+-+Activity+Detail+-+Thumbnail.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581539767516-OV7LWQF1M4WTCHR4C3CT/IMG_6097.jpg OLD work - “It was great working with Macee Jo. She helped us elicit key insights from our users. She really helped us hone in on key activities that helped us make large strides. Macee Jo understands and utilizes textbook design principles, while adding real world perspectives. She has great energy, and positive attitude. It was great working with her!” — Boyede S. https://www.maceejo.com/misc daily 0.75 2020-02-10 https://www.maceejo.com/oja-express-case-study daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1583100497026-MCA1Z3UGUT0KREXKKP41/OE+Hero+Image+-+Hi-Fi+2.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581535095308-KZPC5KLU2M3DIOG3PJGG/image-asset.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581549139254-8WMHQ1OR8W7MZ98UK5S8/3079829-200.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581549084233-RIJOT6X4UMQXUFZHO793/3079829-200.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581548775832-LHFCPDOK699XOJWD1JJ6/3079829-200.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581548938081-EWHCZX61N3NN3U9HF00F/3079829-200.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581442866575-JNNA4TGWLBG1JAEWMSNJ/purple+sweater+cropped+2.png Oja Express Case Study We affinity diagrammed after user interviews to identify significant patterns and insights to ensure the final solution solved the users’ problems. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581436435673-53Z3J3DC4TEM6D4ZQ4WR/design+process.png Oja Express Case Study A high level overview of our design process. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581442896772-Y91Z9U1XVTF2VR8S01ZK/Paper_Prototype_Photo2.png Oja Express Case Study We created a quick paper prototype and did guerilla testing before investing time prototyping in Figma. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581442629194-5RH7Z2L8ZQBS25SKS9U2/image-asset.png Oja Express Case Study I facilitated our team’s effort to narrow down our concepts to wireframe and test with users. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581444158664-NR8GZVK2KFPHFP3NQN81/wireframes+mockup+v2.png Oja Express Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581461565834-5ZVZG3ZE3PWSVNJ25L9O/Before_Nav_Mockup_V2.png Oja Express Case Study - BEFORE: There were two top navigation menus with 15 menu options between the two. Several menu options repeated themselves. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581521775651-GBZTW3ML8QOEKI6S4WN5/After_Nav_Mockup_V2+2.png Oja Express Case Study - AFTER: Users have four ways to browse: Region, department, special preference, and store. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581521632828-N0P4OKO4JI65GX4F0887/After_Nav_Mockup_V2+1.png Oja Express Case Study - AFTER: We narrowed the main navigation options to four and prioritized them based on what we want the user does first on the site. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581521904064-KHTE4YLI6TDXQ5IUJR28/After_Nav_Mockup_V2+3.png Oja Express Case Study - AFTER: The site didn’t have bottom navigation, so we took advantage of the screen real estate and added the important but not urgent links to the footer. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581522094377-617TR8QRKPMA8THI04OH/Search_By_Region_Mockup_V2.png Oja Express Case Study - These tiles are easily replicable as Oja Express carries more products from more regions. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581522277134-3SW3NOCVVNZ6VSBHHQV8/Visual_First_Mockup_V2.png Oja Express Case Study - A large product photo is displayed first on the page since users rely on photos to identify the correct product. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581522424828-ZJ63WP754Y1PW05GET5K/Crowdsourced_Names_Mockup_V2.png Oja Express Case Study - Crowdsourced names allow users to contribute to the Oja Express community as well as help others find products by new names. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1583085634086-O7PTZBBQ3BN1AXOFZG77/meat+prefrerences+gif+3-1-20.gif Oja Express Case Study - Users can toggle between cut sizes and see photos of what the cuts look like. They can now add multiple cuts to a single transaction. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581522965069-T3EGJQECFU1YE5KMT4PS/User_Flows.png Oja Express Case Study - Example of two user flows. Users need to choose a store before they can shop, no matter how they enter the flow. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c320b6e3-85ca-44db-a1a0-367ce4542c04/home+screen.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/896a8d89-f376-4662-af29-958a7b730818/new+schedule+calendar+-+hover.png https://www.maceejo.com/resume daily 0.75 2025-03-19 https://www.maceejo.com/bon-voyage-case-study daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596755244531-JP2N6IPOBT91S3GHGHVC/BonVoyage_HeroImage_080620.png Bon Voyage Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597528071151-REI4K7MFF6J3O33ED997/BV-hats.gif Bon Voyage Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597548896700-HDRL90ZJDT3PZY7A4ASR/image-asset.png Bon Voyage Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597548880482-GFX8Z34OG9FJD6H5OPVJ/image-asset.png Bon Voyage Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596901617883-H05GQDA5XT0E95Z619DB/AppMap-080820.png Bon Voyage Case Study App map https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596900476638-76RVZXYESF9TTJZMHY59/Ashley-Persona_Chart_Pink.png Bon Voyage Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597548913977-ZX34ZHY22XY8ZR363CBJ/image-asset.png Bon Voyage Case Study https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596903300190-ZH7QYEHW8TQQSHBISKC7/Style+Tile+1+copy.png Bon Voyage Case Study Concept 1 style tile https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596903647261-743VI17C5EUCWU1YZDKQ/High-End+_+Editorial+_+Crisp+_+Warm_Moodboard.png Bon Voyage Case Study Concept 2 mood board https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596904007157-EB5MFKXTJUR30VR38M24/Hi+Fi+Screen+Mock+ups+copy.png Bon Voyage Case Study High-fidelity wireframes before being turned into an interactive prototype. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596902868083-R7QMQYNEF456CRU48RYS/Illustrative_Bright_Care+Free_Moodboard.png Bon Voyage Case Study Concept 1 mood board https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596903772705-M03ECGQFON155AXH6RRB/Style+Tile+2+copy.png Bon Voyage Case Study Concept 2 style tile https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1596905927825-QN92Z42GT7IW1302ZER6/BV-Transportation_.png Bon Voyage Case Study When creating a new trip, the traveler is asked to specify how they prefer to travel so that the app can suggest the best modes of transportation. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597439475532-I661UHBG9MNF1B36ZAI1/BV-Interests.png Bon Voyage Case Study - The traveler tells the app what kind of activities they prefer during onboarding, which helps the app provide the best recommendations. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597518629486-L5D0AFRNH6L885N75TPX/BV-descriptions_.gif Bon Voyage Case Study - Activity descriptions are brief yet descriptive, providing an easy process for travelers. Travelers can add activities to their pre-made trip or make a new trip at any time. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597517163191-7TNVG4N7KXFDJDJHML7U/BV-explore.png Bon Voyage Case Study - Multiple ways to search Adventure seekers can search by most genuine experiences. Budget-conscious travelers can search for the best bang for their buck. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597519514008-VZVCUV2OTNFUTG805WGM/BV-Itinerary.png Bon Voyage Case Study - The app automatically generates an itinerary with travel times to and from destinations to help travelers maximize their time. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597520394113-U5IULMQA3DSAESCATSXW/BV-collaborate.png Bon Voyage Case Study - Easily add collaborators to your trip so they can add new activities and access the itinerary online and offline. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597519917951-LSBGA42CFCJX9TQVM94E/BV-Customactivity.png Bon Voyage Case Study - Travelers can add events on their itinerary such as meetup times, free time, group photos, and more to keep the group operating on the same schedule. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1597520816591-VM0HE04TOF7TYBPT3CTV/BV-offline.png Bon Voyage Case Study - I designed this screen with the purpose of visually differentiating the post-booking experience from the pre-booking experience to alleviate potential confusion between trips in the planning stages and trips that have been booked and paid for. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c320b6e3-85ca-44db-a1a0-367ce4542c04/home+screen.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/896a8d89-f376-4662-af29-958a7b730818/new+schedule+calendar+-+hover.png https://www.maceejo.com/about-1 daily 0.75 2023-12-04 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581902857079-W4OT5BEAQU4T4JZY0PAD/Doodle+1.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581909158595-AWWJF8U6O0CE669KZOUL/_DSC0939.jpg About (OLD) Putting myself in someone else’s shoes https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1604932224487-Z926XNISMB7W7ZNCZL5J/research_backed_decisions.jpg About (OLD) Making research-backed decisions https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581909067031-R1DQIWG7XNC46NP19IOT/IMG_5797.jpg About (OLD) Designing small moments and the big picture https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581908799857-I84AODBZ6A6ZR0Y3BTTD/IMG_20200120_122159.jpg About (OLD) Iterating. Iterating. Iterating. https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581906257396-LVOPGQK2CXQFNO0WVWWI/Image+from+iOS+%288%29.jpg About (OLD) Facilitating creative collaboration https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581909118126-DEPI7XZZQ9TQYG0ULYYF/WLG+BGL+Mock+Up-01.png About (OLD) Creating something visually stunning https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581900928160-C5V0H70DU3KGMKPQJ4GN/IMG_0238.jpg About (OLD) - Watercolor painting https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581900984942-2LFO96N2HG5K4K5NQ385/alps.jpg About (OLD) - The Alps https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581900867079-SWU30WBEMMM3U609RBWD/guitar.jpg About (OLD) - Guitar https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581900785037-58MWVMGWER405LCGC99S/handlettering.jpg About (OLD) - Hand lettering https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581901097080-CTZX94X8HDZV5OU88Q39/image-asset.jpeg About (OLD) - Mayan Ruins https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581901073982-63HDF5FSEEBTADL1ZRY8/image-asset.jpeg About (OLD) - The Great Wall of China https://www.maceejo.com/one-onsite daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c320b6e3-85ca-44db-a1a0-367ce4542c04/home+screen.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/ed0df419-875d-4e82-bc04-b19ff432d29d/working+sesh.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/bab5e494-3669-41df-b090-7297c5f55a52/tech+working.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/90c978b8-ac12-4612-93c3-02ebd769c4da/tech+working+2.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/0ee195d5-4237-45f3-a252-007d924bb5a6/toolkit.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/45b3ca91-94bc-496a-87e8-e348f906e71e/step+by+step.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/b291aab2-347a-4a2e-b6ad-8b220e953f10/map+preview.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/08c4b167-da32-4c3a-9111-43530c88e082/photos.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/43a20af3-38ed-4503-b8d5-c77755bbd6d2/management.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c320b6e3-85ca-44db-a1a0-367ce4542c04/home+screen.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/0d55ccbc-67a3-4c82-8a09-203883be0174/Kudos+censored.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/d97c0377-31ce-49af-b0e1-dfd05bae5342/Kudos+censored.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1741639659459-RI1O89X3NXT0ZDGDC9H8/unsplash-image-GJY1eAw6tn8.jpg https://www.maceejo.com/services-6-1 daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/7d06691a-2efb-4869-be35-d3cc8ae31a3b/lessen+pro+preview.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/025c9baf-4da1-45b0-a06d-47382898ce5c/lessen+pro+preview.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/12a36dab-dfec-4d85-b73b-1995071106fe/image-asset+%282%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/5df416e3-4182-471e-8155-8f6d7fff0ef8/image-asset+%287%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1c871e24-b2e7-46f7-820a-34d56067163c/AroHa_02.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/76c00435-224f-4381-bd5c-2ee20cda1262/Screen+Shot+2025-03-05+at+5.31.03+PM.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f8f59af1-6a74-490e-8097-27342fa0b6af/image-asset+%287%29.jpeg https://www.maceejo.com/work daily 1.0 2025-04-03 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/d3a9ada0-875c-451f-a030-4a530142c137/header+2+2.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/6e44077b-7c13-43db-840f-0b0e691feec0/new+schedule+calendar+-+both+panels.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c320b6e3-85ca-44db-a1a0-367ce4542c04/home+screen.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1583100817948-TC8BVMGW8LLVLOBAT534/HP_Thumbnail_Mockup_2.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581375504663-A79PNJ190RVGLOXJSL22/Bon+Voyage+-+Activity+Detail+-+Thumbnail.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581539767516-OV7LWQF1M4WTCHR4C3CT/IMG_6097.jpg https://www.maceejo.com/schedule-calendar daily 0.75 2025-04-12 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c8ee9362-4190-4bcc-a774-7056d0156e66/new+schedule+calendar+-+both+panels.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/4f13f59e-7119-41a3-afe5-82b9d960b3fa/mock+up+OLD.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/d246e922-3eb7-4a0d-9dba-279e234ab3f7/New+drive+time.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/896a8d89-f376-4662-af29-958a7b730818/new+schedule+calendar+-+hover.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/e67eab53-b0e0-497a-a62f-f5b7b15b8365/new+schedule+calendar+-+filter+%281%29.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/de0780d6-596e-46a1-b2d3-6b234a82cff2/old+drive+time.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c6b2fbd9-61cf-4a07-a891-680ae04b87a1/Cards+.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c8ee9362-4190-4bcc-a774-7056d0156e66/new+schedule+calendar+-+both+panels.png https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/9ae4de8d-a3c5-4a42-821e-f1215489cdc5/new+schedule+calendar+-+right+panel.png https://www.maceejo.com/about daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/997a4828-4727-4f41-b66a-406a413d478e/MaceeJoHeeter_Headshot.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/7ca168d1-ead7-400d-bc59-18d82a1d88df/design+girlies.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581909067031-R1DQIWG7XNC46NP19IOT/IMG_5797.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/f3e06313-93a2-481e-bb91-dad4944f3bf1/team.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/1581908799857-I84AODBZ6A6ZR0Y3BTTD/IMG_20200120_122159.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/e74f0306-246a-4b25-998d-7e0ca182ecbf/tech+working+3.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/22f4a1b6-396d-4340-bcb3-ff34d59350df/guitar.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/c5bdec74-4c68-4323-8d05-b078f8c66a43/cactus.jpg https://images.squarespace-cdn.com/content/v1/5e4176aa94d5fa3ebbc22658/fdaec3cc-c668-448e-993d-ff3d5638b151/saw.jpg https://www.maceejo.com/about-2 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1559159553277-L9KQOTZLAPFM1QJLYTCI/profile-center-center-01.jpg About